Managing Partner, Identity Praxis
Michael Becker is a co-founder and managing partner for mCordis, a mobile and connected marketing strategic advisory and marketing educational services provider. Michael is also the co-founder and managing partner for The Connected Marketer Institute, a leading marketing community helping the industry serve connected individuals at scale. Michael and the team at mCordis advise brand marketers on how to embrace mobile and connected marketing, advise AdTech & MarTech vendors on servicing brands through the mCordis Three-Tier Educational Marketing Framework, and prepare individual marketing professionals to be of service to connected individuals at scale.
Michael is a strategic advisor to Assurant Solutions, Predii, Phoji, FunMobility, and Privowny. He is on the board and president of the Personal Data Ecosystem Consortium and a trustee for Marketing EDGE. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles. He is on the faculty of marketing of the Association of National Advertisers, Direct Marketing Association, the Path-to-Purchase Institute, and National University. Michael previously worked with the Mobile Marketing Association (MMA) as both a board member and managing director, and he was the co-founder of iLoop Mobile, a leading messaging solutions provider. Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.